GrtWines
GRTWines is a Hong Kong based wine platform built around curated selections and a clean, modern approach to wine retail. The brand needed a visual identity that felt refined and approachable across web, product and digital communication. We created the complete identity system including the logo, typography, colour palette, iconography and digital assets. The goal was to build a design language that could scale from the website to social media while keeping the brand consistent, recognisable and easy to use for future campaigns.
Building the Visual Foundation
The GRTWines identity was built to feel contemporary, confident and easy to use across digital and print. We created a unified visual system where the logo, typography and colour palette work together as one language. The logo uses a modern serif with clean structure, giving the brand a refined character suited to both lifestyle and retail settings. This is paired with a minimal sans serif for body text to maintain clarity and balance. The palette combines deep navy tones with a warm coral accent, creating contrast while keeping the identity fresh and approachable. Together, these elements form a flexible foundation that adapts naturally to website layouts, packaging concepts and social media content.
Expanding the System Through Digital Assets
To support future campaigns, we created a range of resusable digital elements including favicons, layout templates and a full set of custom icons. These assets were designed to carry the same visual logic as the core identity so the brand remains consistent even as new content is produced. This ensures GRTWines can scale its digital presence while keeping a coherent and recognisable look across every platform.
Digital Collectibles Inspired by Wine History
For GRTWines, we developed a series of limited edition digital collectibles built around some of the most iconic moments in wine culture and history. Each piece was crafted with ornate, engraved style artwork that blended classical illustration with modern detailing, creating a visual language that felt premium, archival and highly collectible. The collections centred on themes such as Thomas Jefferson’s renowned wine rankings and celebrated vintages, turning rich historical narratives into visually striking digital assets. These pieces were designed to function as both storytelling tools and high value digital editions, supporting GRTWines’ mission to bring heritage driven wine experiences into a contemporary format.
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