LUME
We supported LUME by developing the visual direction for the brand, shaping how it could look and feel across interiors, products, and future applications. Our team created a series of atmospheric moodboards that explored materiality, light, colour, and spatial qualities, establishing a clear creative foundation. Alongside this, we produced high quality 3D cosmetic renders to illustrate the proposed packaging line with a soft, refined aesthetic. Together, these assets formed a cohesive visual framework that guided the early development of the brand.
Creating Visual Direction Options
We worked with Ernest Chang to create detailed 3D models of his sculptural characters, including pieces inspired by figures from pop culture such as Morty from Rick and Morty and icons from Toy Story. The 3D models helped define proportions, structure and form before the sculptures were built by hand. This gave Ernest a clear digital foundation to guide the physical work, making the sculpting process more efficient and precise while still preserving the character and expression of each piece.
Early Concept Boards for Packaging
These boards established the initial visual direction for the packaging. By exploring texture, colour, skin cues and ingredient references, they helped define how the range should look and feel before any structural or 3D work began. The combination of soft skin imagery with fresh, ingredient-driven visuals guided decisions around tone, finish and visual hierarchy. This foundation informed the later stages of packaging development, including materials, colour accents and the overall aesthetic of the final line.
Visualising the packaging range in 3D
We created a full set of high quality product renders to visualise the proposed LUME packaging line. Each item was modelled, textured and lit to reflect the soft, clean aesthetic defined in the earlier concept boards. The renders show the range as a complete family, with consistent materials, proportions and colour accents that communicate a unified brand. These assets are also built as reusables, giving the client a library of ready to use visuals for future campaigns, marketing materials or updated product variations.
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