AMM+ ARENA
AMM+ Arena was a gamified trading campaign created to boost engagement on the platform through a fantasy-style competition. Users entered the “arena” by trading on selected markets, climbing the leaderboard as their activity increased. Weekly champions, dynamic rewards and limited digital collectibles turned a standard trading event into an interactive experience that felt more like a game than a financial promotion.
Our role was to transform this concept into a full visual experience, complete with themed graphics, character assets and campaign layouts that captured the energy of the arena.
Building the Campaign Interface
We designed the Arena homepage and all core competition screens, including leaderboard layouts, ranking cards, reward tiers and event progress sections. The visual direction was inspired by classic fantasy games, using gold accents, shield motifs and atmospheric illustrations to create a sense of scale and excitement. Every screen was structured to make participation intuitive while still feeling like part of a larger narrative world.
Campaign Assets and Visual System
We developed all supporting visuals, creating a unified fantasy-arena style across the entire campaign. This included mission panels, reward screens, leaderboard tiles, NFT previews, champion character cards and all UI components used throughout the event. Each asset was crafted to feel immersive and game-driven while maintaining clarity and usability for participants. Together, these visuals formed a complete asset suite that made the competition feel polished, engaging and memorable.
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