We developed each creative direction in multiple design styles to give the Crypto.com team a wide testing pool across digital ads and social media. This included photographic concepts, 3D visuals, symbolic graphics and clean brand led compositions that placed the product message at the centre. Each concept was adapted into platform specific sizes such as square, landscape and vertical formats, allowing the campaign to run across Meta, Google, Twitter and in app placements without losing visual clarity. All designs were built with consistent colour, hierarchy and typography rules so the campaign remained unified even when presented in different formats.