CoinFLEX
CoinFLEX was a cryptocurrency trading platform that operated in the digital asset space and reached its peak during a period of rapid industry growth. They needed a clear and modern visual identity that could communicate their products with simplicity and trust. Our role was to develop the full branding system and create high quality visuals, 3D assets and product launch materials that supported their digital presence across web, social and marketing channels.
Building a Clear Identity for a Digital Trading Platform.
We created the full branding system from the ground up, establishing a visual identity that made CoinFLEX’s products easier to understand and communicate. The work included the logo, colour palette, typography, brand guidelines and layout principles that could scale across web, product pages and marketing channels. The aim was to give the company a clear and consistent design structure that supported content creation, social media marketing and everyday communication.
Turning the Brand System Into Digital and Campaign Assets
After establishing the identity, we expanded the design into a full set of promotional materials that could support product launches and day-to-day communication. This included campaign graphics, 3D visuals, product launch creatives, social media templates, website assets and digital marketing content. Each piece was built from the same brand foundation, creating a consistent look across every channel. The result was a library of scalable marketing materials the company could use across its website, advertising and social platforms.
Creating 3D Brand Characters for Product Storytelling
We designed a series of 3D brand characters to help CoinFLEX explain its products in a more engaging and accessible way. Each character was modelled with a simple and friendly style that worked across digital marketing, educational content and social media. The characters were built as fully developed 3D assets that could be animated, posed and adapted for different campaigns, giving the company a flexible visual tool to support product launches, app promotion and brand storytelling. They became a recognisable part of the visual identity and helped communicate complex ideas in a clear and memorable format.
Creating Campaign Visuals for Large Format and Outdoor Media
We created a full set of campaign visuals designed for billboards, outdoor screens and large format placements across major cities. The goal was to introduce CoinFLEX.US to a wider audience with a clear message and strong visual impact. Our team adapted the brand identity into layouts that worked at scale, making sure the colours, typography and product elements remained legible and consistent across every format. The final assets were used in launch promotions and digital advertising, giving the company a bold and recognisable presence in high traffic locations.
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